Introducing Jelly by butter LONDON – an utterly unique approach to nails for Spring/Summer 2010! A soft hint of colour, which can be adjusted to compliment what seemed like a juxtaposition of trends on the runway. For this season we saw ethereal fabrics and nude color, high impact sparkle, body conscious silhouettes, even flashes of striking colours such as red on the catwalk. butter LONDON wanted to reflect all these strong trends with this new collection.
So why these shades? “At first the Spring/Summer collections for 2010 left me baffled!” explains Nonie Creme, Creative Director and celebrity manicurist for butter LONDON. “How would I create nail shades for such a polarized season? There was a big divide between intense colour and total nudity in terms of catwalk makeup and nails. The challenge was to find a middle ground that suited both directions.”
Based on inspirations from her work backstage this season for Calvin Klein, Alexander Wang, Vena Cava, Phi, and Jenni Kayne, Nonie created a completely new collection of lacquers. These sumptuous sherbet shades give sheer, gelatinous coverage which deepen with each coat. They represent a totally new way to use and adjust colour to suit any look. The Jelly collection can be worn naturally as a stain, or you can keep adding coats to deepen the intensity of the shade.
As always, the "3 Free” butter LONDON formulation offers a safer alternative to chemicals you are exposed to by other nail products. We believe in colour, not carcinogens.
Three NEW Jelly Colours:
· TWEE – A sheer raspberry Jelly that becomes a brighter magenta with each coat.
Definition: Excessively dainty, delicate, cute, or quaint.
· STROPPY – A pale grape Jelly that becomes darker and more seductive with each coat.
Definition: Belligerent and moody
· CHUFFED – A cool cantaloupe Jelly that becomes more of an iced tangerine with each coat.
Definition: Pleased and delighted
Retail Price: £10.00 Each
Celebrity Fans: Kate Moss, Mandy Moore, Hilary Swank, Rihanna, Amy Adams, Miley Cyrus, Sarah Chalke
So why these shades? “At first the Spring/Summer collections for 2010 left me baffled!” explains Nonie Creme, Creative Director and celebrity manicurist for butter LONDON. “How would I create nail shades for such a polarized season? There was a big divide between intense colour and total nudity in terms of catwalk makeup and nails. The challenge was to find a middle ground that suited both directions.”
Based on inspirations from her work backstage this season for Calvin Klein, Alexander Wang, Vena Cava, Phi, and Jenni Kayne, Nonie created a completely new collection of lacquers. These sumptuous sherbet shades give sheer, gelatinous coverage which deepen with each coat. They represent a totally new way to use and adjust colour to suit any look. The Jelly collection can be worn naturally as a stain, or you can keep adding coats to deepen the intensity of the shade.
As always, the "3 Free” butter LONDON formulation offers a safer alternative to chemicals you are exposed to by other nail products. We believe in colour, not carcinogens.
Three NEW Jelly Colours:
· TWEE – A sheer raspberry Jelly that becomes a brighter magenta with each coat.
Definition: Excessively dainty, delicate, cute, or quaint.
· STROPPY – A pale grape Jelly that becomes darker and more seductive with each coat.
Definition: Belligerent and moody
· CHUFFED – A cool cantaloupe Jelly that becomes more of an iced tangerine with each coat.
Definition: Pleased and delighted
Retail Price: £10.00 Each
Celebrity Fans: Kate Moss, Mandy Moore, Hilary Swank, Rihanna, Amy Adams, Miley Cyrus, Sarah Chalke
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